A study commissioned by the World Bank identified 23 selected tourist attractions in Punjab to determine the commitment of youth and women in the tourism sector, which is under-represented in most economic activities and political ideas.
The Punjab government has appointed the World Bank to provide technical and financial assistance to stimulate the province’s tourism multiplied growth. This support was initiated with the help of the World Bank through the Punjab Tourism for Economic Growth project.
Of the 23 locations selected, most travel companies appear to be inadequate. Although they face higher returns with seasonally high traffic, their profit margins decline as their income increases. The results show that the company’s operating efficiency is low or its cost structure is unbalanced, which reduces its potential profitability. The study emphasizes that companies can benefit significantly from technical support, which can help them modernize their operations and better balance cost and revenue dynamics.
A World Bank study found inefficient operations, an uneven cost structure, and a lack of women’s participation in the sector.
The study focused on the economic impact of these enterprises on youth and women. From a macro perspective, the scope of their operations was limited, limiting the total employment opportunities created by the enterprise. Young male workers tend to find work in travel companies in 23 specific locations, and on average they hire workers under the age of 25.
However, as a result of these actions, women remain completely excluded from the process and economic impact. In the inventory, only two companies reported that they hired women, and none of the bosses had jobs in all 23 locations. Also, part-time work remained limited, and few companies reported that they used part-time workers.
The study also assessed the main characteristics of employment opportunities and the participation of women in the tourism workforce in selected locations. Overall, the results show that there are no women in the industry. This result is consistent with the overall level of female labor force participation in the country.
Women’s relative participation in the labor market is reported to be high, but in this economy, women are under-represented as owners and entrepreneurs. The study also highlights the advantage of women’s participation in tourism economics near selected locations: no listed company is owned or operated by women.
Despite low skill penetration, more than half of companies report that training tourism workers and business skills may increase worker efficiency and improve business processes.
The company reported that tourist resorts lacked capital, low profitability, and weak laws and order, posing operational challenges to their businesses. The study found that this finding suggests that companies need to take specific interventions to improve these variables, which may help improve the overall business environment in these regions.
Although these companies face fundamental challenges in operations and external challenges in the local economic environment, 83% of employers say their business conditions are improving, and 64% of employers say their business will improve in the short term which is performance A prominent feature of the overall cause of the decline is the weakening of corporate governance by companies, p. 3. Adjust pressure and load.
Most of the sites included in the study are subject to multiple competing jurisdictions exercised by provincial and territorial authorities. Besides, religious tourist attractions and related economies are strictly controlled by managers, influential local actors, and government authorities. Reducing this regulatory burden and simplifying governance may open the way for these companies to improve performance and increase impact.
Most visitors to most attractions are first-time visitors, which shows that the number of visitors to these attractions is increasing and new visitors are mobilizing them. Most tourists said they went to the area on the recommendation of friends and family.
This study shows that despite increased visitor traffic around these sites, most visitors are visitors on the same day, suggesting that companies around these sites need to diversify their products and services to enable visitors to stay longer and increase the company’s source of income.
Visitors to these locations identified several challenges that emphasized the need to improve specific features, such as improved bathroom facilities, women-friendly bathroom facilities, infrastructure and children’s facilities.
The identified sites were:
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