National Tourism Strategy 2020


National Tourism Strategy 2020


A ten-year road map is being developed to revitalize tourism. For decades, the tourism industry has worked to ensure that its vast resources are used to the maximum to achieve sustainable economic growth, reduce poverty and reduce social inequality.

After the Pakistani government Tehreek-e-Insaf came to power, the task was delegated to the Pakistan Tourism Development Corporation (PTDC) to take advantage of the industry’s potential under a variety of strategies. Above all, after several consultations with tourism experts from the public and private sectors, PTDC is actively promoting the drafting of the National Tourism Strategy.

He said the final meeting of all tourism stakeholders will be held shortly to provide a final form for the NTS project. He added that once the draft was finalized, it would be submitted to the Council of Ministers for final approval.

The official said the strategy is guided by a vision (2020-2030) that considers: a mature, sustainable and responsible tourism industry. Particularly through job creation, social inclusion and economic growth, which will be extremely helpful. The land promotes Pakistan’s economic development and its quality of life for all.

He added: “Once the NTS is developed, it will ultimately increase the competitiveness of the industry and ensure the maximum use of Pakistan’s natural, cultural, historical and geographic assets.” He said in a consultation that a national-level policy framework needed Time to implement future action plans related to tourism promotion. He added that such steps will help build harmony among stakeholders, including public and private tourism sectors at the federal and regional levels.

Saba Ghani
Saba Ghani

Since 2017, Saba Ghani has been the chief content writer for Pakistan Tour and Travel & EMHI Solutions. She has a post-graduate degree in English Literature and has a keen interest in writing SEO friendly content/blogs/articles on different niche. Also, has an amazing ability to make the most complex topics easy to understand and presents tangible facts about Pakistan Tourism Industry to the world. You can also catch her at social media accounts. Facebook Twitter Instagram Pinterest or write an email @

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