How Will COVID-19 Affect Future Travel Behavior?


How Will COVID-19 Affect Future Travel Behavior?


Due to the global spread of coronaviruses, tour and travel plans have been banned. Here are some fact and calculation that the expert of the Tourism Industry has gathered for the tourist community. Read the full article to get answers to your questions.

Since 2007, the University of Florida Tourism Crisis Management Program has studied many disasters that threaten tourism, from hurricanes to Zika viruses. Since January, due to threats related to Chinese coronaviruses, regular surveys have been conducted on the perceptions of Americans ’anxiety and COVID-19-related threats, and these perceptions have influenced future travel decisions. In the latest poll conducted by 517 respondents in the first week of April, nearly 74% expressed concern about travelling in the United States, and since the survey project began, this proportion has been close to 300%.


Laurie Pennington Gray, director of the Tourism Crisis Management Program, said: “We have not seen a global crisis affecting every country in the world and every aspect of the tourism industry.”

In an interview, Mrs Pennington Gray shared the results of her ongoing investigation. For clarity, the following text has been edited and compressed.

In a survey in late January, 15% of respondents postponed travel. But in February, this ratio was only 9%. What happened

Even when we started seeing doctors in the United States in February, we began to see anxiety and anxiety alleviated. I think some preliminary information may have nothing to do with it. The information is not very important, and young people have not received it. As time goes by, people are more and more interested in the commands to live at home without going to travel, protect others, and protect others. We begin to see an increasing level of anxiety and anxiety about travel.

Are there demographic differences in the results?

Some of them are consistent with what we have seen in the media, especially for young people who may not have the same travel problems. What we see on the beach is what the data express. The elderly are more concerned about personal influence, and they claim that they have a higher degree of travel anxiety. It is compatible with the role of viruses and what people hear. I think this is an important part. This information is very important for everyone in different groups to respond in the same way, so that we can smooth the curve.

After the outbreak, respondents from Northeast China were most interested in travelling now. What does regional data mean?

No matter what crisis you encounter, people will always ask the same question: When do you know when the crisis is over? We will have some signs in this process that begin to herald the end of the crisis, but for some destinations, it is important to realize that this destination may be at a different stage of the crisis wave than other destinations. Therefore, they need to monitor on a global scale and at a more micro level. The data will help them decide to prepare for returning home at any stage.

What is the impact on the tourism industry?

For the tourism industry, one thing we usually see in a crisis is that the industry is very flexible and we will recover quickly. We also see that demand will accumulate and people will be ready to travel. There are signs that travel will be closer to home at the beginning, and people will drive more tourism. But some people will prefer to travel abroad by plane.


In a March survey, we see a major difference in people’ opinion about travelling with incomes above $ 125,000 than the lowest income. Are you surprised?

No really, in general, we know that travel experience is related to perceive danger, and the more people travel, the greater the degree of danger they face, and the greater their willingness to face such danger. As a result, their self-efficacy accelerate vice versa their awareness of risk.  Also, the courage to travel has increased. Income is proportion to experience, so whether it is business travel or for yourself, they may often travel more and go to a wider place.

Children under 25 years of age have less anxiety than the elderly. What happened?

The youth market tends to accept risks. They are the most adventurous travellers. They not only participate in travel but also participate in their overall lifestyle and participate in more dangerous activities. Generally speaking, everyone is more aware of the risks, but compared to other age groups, their age is less.


How does the response of your travel research?

People are usually interested in travel. We think that staying at home will also make people interested in travel. Travel is a part of our lives, and when we cannot do it, we realize the role of travel in our plans and future free time. They try to know when they can do, what they want, again, whether it’s looking at the world or family.


Saba Ghani
Saba Ghani

Since 2017, Saba Ghani has been serving as the talented and dedicated chief content writer for Pakistan Tour and Travel & EMHI Solutions. With her exceptional writing skills and in-depth knowledge of the travel industry, she has been instrumental in crafting engaging and informative content that captivates the audience. You can catch her at [email protected] or Twitter

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