Zulfi Seeks Help From Private Firms To Promote Tourism


The travel industry head requests that private firms help support ‘brand Pakistan’. Sayed Zulfikar Abbas Bukhari says the procedure is in progress to settle the name of the brand

Sayed Zulfikar Abbas Bukhari, Chairman of the National Tourism Coordination of Board (NTCB), on Tuesday asked top advisors and private firms to help the Pakistan Tourism Development Corporation (PTDC) to advance Pakistan travel industry as a worldwide brand.


He said the procedure was in progress to settle the name of the brand to guarantee its particular contrasted with contenders. Tending to the two-day workshop of NTCB and specialists, sorted out by the PTDC as a team with United Nation Development Program (UNDP), he said the PTDC would buoy tenders this week to build up Pakistan’s travel industry as a tweaked brand on the planet.

“I welcome Pakistan’s top privately owned businesses to approach and help us giving Pakistan’s travel industry a brand which it merits,” he said referring to instances of other the travel industry brands, for example, ‘Visit Dubai’.

Bukhari spoke to the private division to confide in the legislature and take a lead in advancing the nation’s travel industry over the globe. “The job of neighborhood and universal private segments is basic for the improvement of the travel industry in Pakistan,” he included.


Bukhari said the job of government was to assemble the field-tested strategies and hand them over to the private division for doing improvement work in the travel industry segment.

“It isn’t our business to turn into a private element and run the inns,” he included. In the wake of coming into the power, he said the Pakistan Tehreek-e-Insaf government had masterminded numerous workshops and classes on the travel industry that demonstrated its insight with respect to the travel industry advancement.

Saba Ghani
Saba Ghani

Since 2017, Saba Ghani has been serving as the talented and dedicated chief content writer for Pakistan Tour and Travel & EMHI Solutions. With her exceptional writing skills and in-depth knowledge of the travel industry, she has been instrumental in crafting engaging and informative content that captivates the audience. You can catch her at [email protected] or Twitter

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